Een PR-nachtmerrie voor Kenneth Cole na een ongepaste tweet over Egypte

Inhakers kunnen grappig zijn. Maar als merk een ongepaste opmerking plaatsen op Twitter over de bloedige revolutie in wording in Egypte, daar zitten tweeps niet op te wachten. Kenneth Cole, een hip Amerikaans modemerk, probeerde grappig te zijn door de volgende tweet de wereld in te sturen…

Cairo

“Millions are in uproar in Cairo. Rumor is they heard our new spring collection is now available online at … [link]“, luidde het bericht. De blog Tweasier vroeg zich af of deze tweet ‘the worst ever done by a brand’ genoemd mag worden. “I think it’s simply awful”, schrijft Chris Norton. Ik ben het roerend met hem eens. Inmiddels beseft men bij Kenneth Cole ook dat de tweet ongepast is.

Sensitivity

Via Blackberry liet @KennethCole weten: “we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment. ” Uiteindelijk maakte het bedrijf zijn excuses via Facebook: “I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.” Was getekend, Kenneth Cole, Chairman and Chief Creative Officer.


Disaster

Maar het leed was al geleden. Het account @kennethcolePR had vanavond al bijna 2000 volgers. Onder het motto ‘a disaster near you’ worden Kenneth Cole-achtige tweets verstuurd via de #kennethcoletweets. Die over Zsa Zsa Gabor is met name kneiterhard: “Hey, Zsa Zsa – you can still wear one new KC pump! #KennethColeTweets” (NB: Ze ligt op sterven én haar been is geamputeerd.) Kenneth Cole kan verder niets meer doen. Behalve stil zitten tijdens het scheren. De tondeuse staat op de stand extra pijnlijk, en dat is volkomen terecht.

via socialmediasocialmedia.nl

Cool #job: Adidas Group is looking for a (senior) business consultant social media (analytics)

 
 

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(Senior) Business Consultant Social Media (m/f)
Req Number: HQ - 6926NK


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Country Germany Department Information Technology
State/ Province Germany Job Type Information Techology - IT (Other)
City/ Location Herzogenaurach Brand adidas GROUP
Postal/Zip code - Travel Extent < 25%


The adidas Group strives to be the global leader in the sporting goods industry.

Our brands - adidas, Reebok, TaylorMade and Rockport are built on a passion for sports and a sporting lifestyle.

As part of the adidas-Group, Global IT has about 900 employees world wide. Global IT is a key enabler for the adidas-Group strategy.

 

For our Global IT – Competence Center Marketing we are currently looking for a

 

 

 

 

(Senior) Business Consultant Social Media (m/f)

 

 

 

 

Purpose:

 

The Business Analyst is responsible for delivering social media insights to the internal business customers of the adidas Group, and for building/maintaining expertise around social analytics.

 

 

Key Responsibilities:

  • Collect social analytics demand from internal business stakeholders (business functions and markets), 
  • Analyse the demand and provide structured input for the platform
  • Maintain a reference dictionary for a consistent analysis across all tracked items and topics
  • Provide output in  most relevant format to help business stakeholders in decision making
  • Consult and support around all social analytics topics: relevant sources, technology, trends
  • Proactively identify business relevant use cases for social analytics and propose analysis to the business stakeholders

 

Key Relationships: 

  • Business counterparts from Digital, PR, eCommerce, Sports Marketing, etc
  • Agencies

 

Required Knowledge, Skills & Abilities:

  • Strong analytical  skills
  • Strong communication skills
  • Good understanding of IT, in particular Database and Queries

 

Requisite Education and Experience / Minimum Qualifications:  

  • Expertise and min. 2 years fulltime  experience in social media analytics
  • Background in Digital media
  • Ideally Marketing or PR experience

 

 

 

What we offer:

 

You will work in an international environment within a high performance team. We take care of your personal career planning and provide regular Development and Training activities to keep you always up to date.

 

 

Location:

 

Your home base will be adidas Group Headquarters in Herzogenaurach in the Nuremberg Metropolitan Region - Germany

 

 

Interested?

 

Please send your online application in English version including your earliest possible starting date and your salary expectations to www.adidas-group.com/careers

 

(Ref No. HQ-6926NK)


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